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| Multimedia Advertising |
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Multimedia advertising is the integrated use of multiple media – newspapers, radio, television, outdoor, the Internet – for a single advertising campaign. It can be an effective, albeit costly, means of promotion, and may not be the best approach in every case. When considering multimedia advertising, it may be wise to consider substituting an unconventional type of marketing for one or more of the traditional advertising formats. Video display vehicles, for example, like the ones used by New Life Media of Michigan, can enhance or replace standard outdoor advertising methods, adding the magic of motion to billboard-style announcements. New Life Media’s “rolling billboards” are mobile, colorful and attention getting, revolving around huge giant 8-by-16 foot LED video screens situated on both sides of the vehicle. They can go virtually anywhere consumers can congregate and, when standing still, can serve as a base of operations for one-on-one marketing opportunities by promotional teams from the vehicle. Multimedia advertising that includes video display vehicles can add a distinctive element, a bit of pizzazz, to any campaign. In the hands of experienced professionals like New Life Media, the power of mobile billboards can be tailored and targeted for maximum effect. Lights, color, action – when you think multimedia, think New Life Media! |